Whose ROI is it Anyway?
Part Two: Sorting Through Claims
Dennis J. Crane - April 13, 2004

ROI claims from technology vendors--the first liar doesn't stand a chance

Confronted by the demands of today's market, enterprise software vendors at the very least play lip service to "ROI selling." For many, this means showing prospects that under some average or typical conditions, implementing the software can lead to a direct cost savings that will cover the software license fee in some specified period. Vendors generally express this by saying something like, "Customers will get a ROI in less than a year."..