Beware of Vendors Bearing Solutions
Dave Stein - April 30, 2005

Introduction

Hype. Years ago we called it "leaning into the wind." It was a philosophy--maybe even an art--that enabled software companies to be competitive, to build market share, and to sell sufficient product in a timely enough fashion to fund ongoing development. If you leaned too far into the wind, you fell on your face. If you didn't lean far enough, you would watch their backs as your competition took the market share upon which you built your dreams...