The Company Genome
Rafael Funes - July 11, 2005

Introduction

All organizations are unique and as different from each other as people are. According to experts, differences among human beings begin with their genetic information and the experiences they live throughout their lives. Organizations are also different based on a genetic information. As a company's genetic information, I mean the personality of its founders, the industry it belongs to, its country of origin, and the moment in history when it is born. All these factors determine its strengths and weaknesses; its success depends on the former, while its failure relies on eliminating—or at least reducing—the latter...