Working Toward Truly Strategic Partnerships
Bill Petersen - December 23, 2005

Introduction

You may not have heard the term, but the concept of "Barney relationship" brings the same image to everyone. I love you, you love me, and we dance off into the sunset together. But, so what? What does it really mean to either one of us? In a Barney relationship, the answer is that it means nothing: all fluff and no substance. Unfortunately, that is also a good description of most of the partnerships that are formed in our world of software technology...