Sales Is from Mars, Marketing Is from Venus Carla Reed - February 23, 2006
The Calm after the Storm
In the aftermath of the "retail storm", I begin my "un-shopping"—returning those impulse buys and unwanted gifts that are part of the season to be jolly. Although little is externally apparent, I find myself in another world. The shopping mall is reminiscent of the silence and desolation that follows a hurricane...
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