The Web-based Sales Portal—A Catalyst for Business Transformation
B.K. Mahesh and Noorani Subramanian Hariharan - August 3, 2007

The Consumer Packaged Goods Industry

Consumers today are more demanding; they have more disposable income and many options to choose from. Consumer packaged goods (CPG) companies need to keep abreast of changing consumer needs and business scenarios to remain competitive in the market. Such companies need to manage their new product innovations and promotions more efficiently and effectively in order to minimize costs and increase sales. At the same time, visibility of inventory and sales across the various channel partners (distributors and retailers) is essential for effective and efficient decision making...