RFID ... For Customers?
Ann Grackin - March 18, 2005

Introduction

Recently I spoke at the National Retail Federation in the center of retail: New York City! The big buzz this year, no surprise, was about RFID. Since much of the current activity has been focused on logistics—a clear winner as a starting point—we are missing the dialogue on the consumer side of the retail equation—merchandising, and most important, the customer experience. I was pleased to be given a small sliver of time to talk about this at such a huge and buzzing conference...