Space: The Final Frontier
How Retailers Make Shelf Space Allocation Decisions
Bill McBeath - March 18, 2005

Introduction

In both retail and consumer product goods sectors, the gap between winners and losers widens every day. What is it about the winners that make them more and more successful, extending their lead every quarter? What are the dynamics driving this "battlefront" between retailers and their suppliers in the struggle for projects, profits, customers, and market share? What can suppliers do to win more exposure and space? To answer these questions, ChainLink Research surveyed more than 130 leading retailers and manufacturers...