Macromedia Shocks with Flashy E-commerce Plans
D. Geller - October 1, 1999

Event Summary

Macromedia (Nasdaq: MACR) is recreating itself into a major provider of tools specifically targeted for the development of E-commerce software and systems. Besides its best known products, Shockwave and Flash, Macromedia develops software for Web publishing and Web learning. Other Macromedia products include its Dreamweaver authoring software and an E-commerce construction kit called Drumbeat 2000. It has now embarked on a strategic plan - 'the Ebusiness Infrastructure' -- to become a one-stop provider of tools needed to develop leading-edge E-commerce products...