Engage AudienceNet Brings Users the Ads They Want To See
D. Geller - December 1, 1999

ProductBackground

AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was sold to RedBrick (now Informix) in 1997, although Engage retained the rights to use the technology...