I Know What You Did Last Week - But I'll Never Tell

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Article Overview

I Know What You Did Last Week - But I'll Never Tell
D. Geller - February 14, 2000

Event Summary

Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket's affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, when Internet advertising leader DoubleClick bought Abacus Direct for $1.7 billion, alarm bells went off for privacy advocates, as well as in the offices of the Federal Trade Commission...

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