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Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
D. Geller - March 1, 2000

Event Summary

AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million...


 
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