Remedy Makes CRM a Personal Matter
D. Geller - March 3, 2000

Event Summary

Remedy« Corp (NASDAQ: RMDY) purchased Axtive to add personalization to Remedy's customer relations management (CRM) and help desk products. Axtive can track a user's profile and serve unique pages to each user based on the profile. Remedy believes that this will ultimately reduce the costs of customer relationship management and provide the right information to each customer in fewer clicks. The new Remedy products will also contain features that let companies analyze the needs and experiences of their customers, based in Axtive technology...