DoubleClick Takes Bath, Throws in Towel

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DoubleClick Takes Bath, Throws in Towel
D. Geller - March 20, 2000

Event Summary

In an attempt to stem the flood of criticism that has been leveled at his company since its acquisition of Abacus Direct, CEO Kevin O'Connor announced that DoubleClick (NASDAQ:DCLK) had 'made a mistake by planning to merge names with anonymous user activity à in the absence of government and industry privacy standards.'..

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