Will Max Get Mad When He Surfs Your Website?
D. Geller - April 24, 2000

Event Summary

It's more than axiomatic that surfers have low tolerance for sites that load slowly or make it hard to find information - it's actually true. Companies need to know whether their websites suffer from this kind of problem. Most traffic analysis tools tell what pages have been visited and how long the pages were viewed. By looking at the last page that a surfer visits a company can deduce what parts of a site surfers don't like, but this requires that the company first lose those surfers (and potential sales)...