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Even If We Knew Who You Are, We Probably Wouldn’t Tell
D. Geller - April 26, 2000

Event Summary

Twenty-six companies that have an interest in personalization technology have founded the Personalization Consortium. The companies range from marketing to technology specialists, and have as a major goal developing self-regulation guidelines to avoid government regulation of their industry. Concerns about such regulation have become acute since DoubleClick announced and then was forced to retract a plan for tying online identities with actual names and addresses...


 
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