Enlightened Self-interest Launches CRM Information Source
D. Geller - May 3, 2000

Event Summary

Peppers and Rogers Group, an internationally known consulting group that specializes in 1-to-1 marketing, announced that it has joined with Net Perceptions (NASDAQ: NETP) to launch a series of conferences and publications on personalization tools, techniques, and tactics. Net Perceptions is a leading vendor of software that is used to track and analyze customer behaviors and to create personalized experiences based on both individual and aggregate patterns...