New Product Delivers Spark to Online Marketing
D. Geller - May 10, 2000

Event Summary

Responsys JumpstartÖ is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys InsightÖ and Responsys InteractÖ products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is that they are almost impossible to use as spamming tools...