Do We Already Know Whether You’re Going To Read This Article?
D. Geller - May 24, 2000

Event Summary

CRM these days is about what a customer is likely to do. Most solutions focus on sales opportunities - what up-sells or cross-sells might be good candidates for a particular customer. SLP InfoWare does address those problems, but its early roots at solving churn problems in the wireless industry, particularly in Europe but also with Cell One of Puerto Rico, give it a handle on predicting which customers are likely to leave. This is a well-known problem in the cellular phone industry, where consumers are always being lured by competing offers. It is also a problem for ISPs, especially as free ISP's come on the scene...