SurfAid is Not Enough: IBM Partners with WebCriteria
D. Geller - June 6, 2000

Event Summary

WebCriteria sells a product that evaluates a website in terms of the reactions of real surfers, as captured in a model (see TEC article Will Max Get Mad When He Surfs Your Website?) . The WebCriteria product, Max, is not a replacement for traditional traffic analysis. It can be a valuable adjunct that provides insight into why the traffic numbers come out the way they do. The Global Services division of IBM (NYSE: IBM) has an ASP product called SurfAid that produces traffic reports for its users. Under a newly announced partnership, IBM will recommend Max to its SurfAid customers, and the two companies will share information about their underlying data formats so that the two products can work smoothly together...