Infinium and Elcom Walk Down ASP Aisle
D. Geller - June 23, 2000

Event Summary

Elcom.com, a wholly owned subsidiary of Elcom International Inc., and Infinium have each determined that the ASP model is coming with the force of a hurricane, and each is redefining itself in hopes of riding the winds to new markets. Infinium made a strong statement to this effect at its recent customer conference (see Infinium Putting Its Cards on the Table ) Elcom's directional shift began in May, 1999 with the announcement of Pecos Internet Procurement Manager (Pecos.ipm), the hosted, browser based instance of its Pecos Procurement Manager. The product reached general availability status in March 2000. In August 1999 Elcom engaged its first advertising agency for a multi-million dollar media campaign to promote its hosted procurement and digital marketplace solutions, In January, 2000 Elcom filed a registration statement for a secondary offering to support a financing arrangement with Cripple Creek Securities, LLC that may net Elcom up to $50 million in investments over an 18 month period. The funds are largely targeted toward the hosted e-purchasing and digital marketplace products...