Predictive Product Keeps Debtors’ Prison Empty D. Geller - July 26, 2000
Event Summary
SLP InfoWare specializes in CRM (customer relation management) systems that predict customer behavior. The company's flagship product is Churn/CPS, an application for determining which customers are likely to switch loyalty from merchants such as cell phone providers and ISPs (see TEC article, "Do We Already Know Whether You're Going To Read This Article?"). The 'CPS' in the name stands for 'Customer Profiling System,' the core engine behind all of the applications. The latest product, BadDebt/CPS, attempts to identify customers who are likely to fail to pay bills...
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