Marketing and Intelligence, Together at Last
D. Geller - August 1, 2000

Event Summary

Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, "Getting Strangers to Take Your Candy"). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic...