Yet Another Crumby Cookie Story
D. Geller - August 8, 2000

Event Summary

Coremetrics provides visitor tracking for websites on an ASP basis. That is, they collect your clickstream data and can provide information about both the aggregate and the individual behavior of your visitors. (See TEC's April article Who's That Knocking On Your Web?) This is the same kind of analysis that websites can perform on their own using a variety of eCRM packages. Whereas a website would probably get the data from its web logs, Coremetrics obtains it by having the site embed a JavaScript tag (called a 'beacon' or 'web bug') on every page. This tag sends page and cookie data to Coremetrics' servers. Like any ASP, Coremetrics provides websites with the ability to incorporate an important function without the need to make a large up-front investment in licensed software and installation services...