It’s All About User Experience But, How Can We Measure User Experience?
D. Geller - August 14, 2000

Event Summary

Clickstream analysis, pop-up questionnaires, and focus groups are all useful ways to get information about a website. None is as good as hiring a usability professional to watch a large number of customers use the site. If you want to know how your site compares with your competition on some particular measure, like the ease of finding information or the convenience of placing an order, you'd also have to watch customers using those other sites. WebCriteria has an alternative. They have built a model describing how users behave on websites. The model is based on usability tests with live surfers, where measurements were made of how different web page features such as load time, number of links, and size and placement of graphics affected surfer behavior...