Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch
R. Krause - August 16, 2000

Event Summary

JWT lost a major account of six years standing to Agency.com in 1998 because it simply did not understand the drive to the web, and lacked the technology and vision to accomplish the goal. Two years later it got it back - because Agency.com essentially failed to recognize a traditional customer with a built brand, rather than one that had to be built (among other issues). JWT had also by then gained experience and built up its Internet technology team to meet Lipton Brisk's new needs, as well as its old...