Interelate: More on Tap Than Apps
L. Talarico - September 15, 2000

Event Summary

Interelate, a customer intelligence ASP, bundles applications and industry expertise in data analysis, database marketing, analytics, and CRM to deliver an analytical CRM service to its customers. Analytical CRM functions include data mining, campaign management, personalization, and click stream analysis. Interelate provides its clients with customer analytics, proprietary and 3rd party data models and scoring, data mining, campaign management, personalization, and real-time recommendation capabilities. This is done by pulling data from its client's customer and operational data systems and processing it through Interelate's analytics platform...