Broadbase Continues to Expand

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Broadbase Continues to Expand
L. Talarico - October 5, 2000

Event Summary

Broadbase Software Incorporated, a CRM vendor focused on the dot-com and Fortune 1000 markets, recently purchased Servicesoft Incorporated for $645M in stock. Broadbase's current suite of applications offers primarily analytics components including a personalization/recommendation engine, campaign management, and sales order tracking. Missing from Broadbase's offering are operational components geared towards service and support. The acquisition of Servicesoft will add web-based service and support functionality to broaden Broadbase's offering and remain competitive with E.piphany, their biggest direct competitor...

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