NetGenesis Predicts The Future From Mouse Trails L. Talarico - November 16, 2000
Vendor Genesis
NetGenesis, Inc. (NASDAQ: NTGX) has been developing web analytics software since 1994. Their original product, NetAnalysis, provided metrics to measure site traffic. It has since evolved into the NetGenesis 5 product suite that provides analytics to measure stickiness, frequency, and other sophisticated site visit characteristics. The analytics applications can be used in conjunction with third party campaign management and content management products from vendors such as Annuncio and Vignette. The analytics data can be merged with catalog and transaction data. This enables sites powered by NetGenesis to provide relevant content, marketing campaigns and site promotions targeted to customers based on their web behavior and purchasing history...
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