MicroStrategy Manages Your Customer Relationships And Its Own
L. Talarico - December 15, 2000

Event Summary

MicroStrategy (NASDAQ: MSTR) is a Business Intelligence vendor with its sights set on the analytical CRM market. The company is positioning its CRM offering to take advantage of the demand for sophisticated customer analytics by leveraging its experience in Business Intelligence. MicroStrategy's new CRM product suite, eCRM 7, combines the company's analytical applications with new CRM focused additions such as campaign management and tighter integration with other data sources (ERP, call center, click stream, legacy, etc.) to provide customer centric analytics...