Advertising Online - A Guide to Successful Market Penetration
Part One: Why Internet Advertising
Deborah Kilpatrick - January 5, 2003

Why Internet Advertising?

Online advertising in the past year has proven to be no longer an option, but a requirement. With billions of pages on the web, companies are increasingly feeling the pressure to advertise online to bolster corporate presence, B2B and B2C revenues and to also turn their websites into sources for acquiring client information. Indeed, statistics show that more and more business is being conducted online, and a recent study conducted from Ernst and Young reveals that 74% of Americans purchased online in the last year...