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Customer Relationship Management (CRM)

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A Lexicon for Customer Relationship Management Success
Glen Petersen
September 29, 2008

Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality.

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Customer Relationship Management Showdown: Microsoft Dynamics CRM vs. Oncontact CRM vs. SageCRM
Larry Blitz
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer service and support. To eliminate any chance of bias and to ensure a level playing field, all…
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Using Demand to Modulate Consumer Packaged Goods Supply Networks
Subramanyam Venkataraman
Traditionally, the consumer packaged goods supply has been driven to market mostly by upstream manufacturers. But progressive companies are realizing the enduring value of being driven by the market, and they are…
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A Veteran Mid-market ERP Vendor with a Pragmatic Vision Chimes In
P.J. Jakovljevic
Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on market trends, SYSPRO takes part in our ongoing question-and-answer series, where the vendor…
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How to Measure Customer Satisfaction
Murali Chemuturi
Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction…
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Quote-to-order: One Big, Lean Machine Adds High Tech to Its Mix
P.J. Jakovljevic
BigMachines differentiates itself in the quote-to-order (Q2O) sphere due to its solutions’ lean end-to-end, inquiry-to-order focus. Although there are other vendors offering Q2O as a service, BigMachines product is…
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Quote-to-order: A Newcomer Causes a Stir in the Market
P.J. Jakovljevic
A crop of next-generation, Web-based, on-demand, startup quote-to-order systems providers has lately flourished, spearheaded by BigMachines, whereas some traditional vendors that once defined the product configuration…
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Quote-to-order: New Ingredients in the Recipe for Success
P.J. Jakovljevic
Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product specification, quoting, and ordering processes—as well as the software applications catering to…
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