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Customer Relationship Management (CRM)  
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Provider of B2B Price Management and Optimization Speaks Out
by P.J. Jakovljevic
In addition to growing at a breakneck pace for the last few years, Vendavo has recently rounded out its suite for price and margin management. The market should take notice, while the competition should indeed watch out.
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How to Measure Customer Satisfaction
by Murali Chemuturi
Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction…
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Customer Relationship Management Showdown: Microsoft Dynamics CRM vs. Oncontact CRM vs. SageCRM
by Larry Blitz
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer service and support. To eliminate any chance of bias and to ensure a level playing field, all…
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Minimizing the Total Cost of Technical Support for Enterprise Applications
by David Bourque
Many organizations don’t follow formalized processes for technical support evaluation. However, technical support is a vital component of any enterprise software solution. The fact is, poor technical support can have a…
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The Demo Crime Files!
by Bob Riefstahl
This article is part of the continuing education all software demonstrators need to ensure their fundamental skills remain sharp. It points out three common “crimes” made in demonstrations, how to recognize them, and…
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Software Selection: A Third Alternative Part One: The Buyer’s Perspective
by Joseph J. Strub
There are two prevailing approaches for selecting enterprise-wide software: the functions and features approach and the business processes approach. Yet a third alternative does exist—one that takes the best aspects of…
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Audit Your Message Strategy by Answering Three Questions
by Lawson Abinanti
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right…
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Your Guide to Enterprise Software Selection: Part Two
by Bill Carson
Enterprise software selection is a risky undertaking. Even after you’ve determined your requirements, the crucial software assessment and negotiation phases are potential minefields. Find out how you can reduce the risk…
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Your Guide to Enterprise Software Selection: Part One
by Bill Carson
Enterprise software selection is a risky undertaking for any organization. Find out how you can reduce the risk with a best-practice approach to assessment, evaluation, and selection—and learn how to reduce the time and…
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The Customer Relationship Management Vision: It Starts with Relationships
by Michael Chuchmuch
An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined here are four steps that take the mystery out of what makes an effective CRM vision. The…
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