Customer Data Integration: A Primer
by Lyndsay Wise
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide… Read the Article…
Using Demand to Modulate Consumer Packaged Goods Supply Networks
by Subramanyam Venkataraman
Traditionally, the consumer packaged goods supply has been driven to market mostly by upstream manufacturers. But progressive companies are realizing the enduring value of being driven by the market, and they are… Read the Article…
Advancing the Art of Pricing with Science
by P.J. Jakovljevic
Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization… Read the Article…