Using Demand to Modulate Consumer Packaged Goods Supply Networks
by Subramanyam Venkataraman
Traditionally, the consumer packaged goods supply has been driven to market mostly by upstream manufacturers. But progressive companies are realizing the enduring value of being driven by the market, and they are… Read the Article…
Audit Your Message Strategy by Answering Three Questions
by Lawson Abinanti
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right… Read the Article…
Quote-to-order: A Newcomer Causes a Stir in the Market
by P.J. Jakovljevic
A crop of next-generation, Web-based, on-demand, startup quote-to-order systems providers has lately flourished, spearheaded by BigMachines, whereas some traditional vendors that once defined the product configuration… Read the Article…
Quote-to-order: New Ingredients in the Recipe for Success
by P.J. Jakovljevic
Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product specification, quoting, and ordering processes—as well as the software applications catering to… Read the Article…
Provider of B2B Price Management and Optimization Speaks Out
by P.J. Jakovljevic
In addition to growing at a breakneck pace for the last few years, Vendavo has recently rounded out its suite for price and margin management. The market should take notice, while the competition should indeed watch out. Read the Article…
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