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Customer Relationship Management (CRM)  
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Applying the Power of Social Networks to Customer Relationship Management
by Wayne Thompson
Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not…
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How One Vendor's Software Solutions Address the Insurance Industry's Unique Issues
by P.J. Jakovljevic
Callidus Software's latest enterprise incentive management and sales performance management product suite for the insurance sector aims at helping insurance carriers improve agent retention and at providing producers…
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How Can Insurance Carriers Retain and Reward True Producers?
by P.J. Jakovljevic
The enterprise incentive management and sales performance management market is evolving rapidly. Callidus Software remains the vendor of choice for some of the largest companies in the world. The vendor is aiming to…
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The CMO–CIO Organizational Alignment Mandate
by Glen Petersen
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same distancing from strategy. However, the two functions should be on…
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Recent Developments in One Price Management Provider's Business
by P.J. Jakovljevic
A quality product offering doesn't guarantee success for any up-and-coming vendor, especially in a market requiring more awareness and depending on organizational change. While Zilliant appears to be the early market…
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How One Provider's Solution Covers the Bases of Price Optimization and Management
by P.J. Jakovljevic
What are the solutions that enable Zilliant's customers to gain a better understanding of their markets' price response and translate this into more profitable pricing? Zilliant Precision Pricing Suite encompasses…
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How One Vendor Parlays Price Variation into Profit Improvement Opportunities
by P.J. Jakovljevic
Rather than sticking to such outdated and speculative pricing practices as "cost plus" or "meet competition," Zilliant suggests companies leverage data to determine how market price response varies, and use this…
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What if Companies Could Use Science to Align Prices to Market and Maximize Margins?
by P.J. Jakovljevic
Zilliant, a data-driven, price management software provider, aims to enable business-to-business companies to optimize revenue and margins through decision support and automation software that delivers more effective…
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A Dynamic Answer to Enterprise Resource Planning for Services
by Neil Stolovitsky
Enterprise resource planning (ERP) vendors do battle to win business and Epicor is leveraging Microsoft's technology to deliver a mid-market solution to services industries. Despite Microsoft's competing ERP offering,…
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So What's the Bottom Line on Price Segmentation?
by P.J. Jakovljevic
Data-driven, science-based price management is an emerging market. Therefore, vendors should be made to prove whether and how they can enable a company to achieve and measure margin lift, or return on investment, of…
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