Alice (or Allen) in MobileLand
by Paul Greenberg
Cell phones, smartphones, and similar mobile devices are beginning to play an active role in customer relationship management; many of these handheld devices are capable of handling field service and sales, and can make… Read the Article…
A Positioning Process Helps Product Marketing Managers Do More
by Lawson Abinanti
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents… Read the Article…
Software as a Service's Functional Catch-up
by P.J. Jakovljevic
Software-as-a-service solutions are emerging to address almost every business application need considered "mission critical" including financials and accounting, asset management, and human capital management… Read the Article…
Software as a Service: Not without Caveats
by P.J. Jakovljevic
Software-as-a-service solutions often cannot provide that final twenty percent or so that differentiates a company from its competitors. Of major concern is whether off-premise applications can support complex, global… Read the Article…
The Challenges of SAP Relationship and User Recommendations
by P.J. Jakovljevic
The potential of enterprise incentive management systems, as being closely related to human capital management, should not be ignored. This software category promises a fairly rapid and tangible return on investment in… Read the Article…
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