A Positioning Process Helps Product Marketing Managers Do More
by Lawson Abinanti
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents… Read the Article…
Zooming into an Inventory Free Flow
by P.J. Jakovljevic
FreeFlow, a provider of business services with a patented technology, aims to help companies improve product life cycle profitability by providing a unique, online auction platform where companies can reduce their… Read the Article…
Let the (Excess) Inventory Flow!
by P.J. Jakovljevic
Because companies focus primarily on new product development and promotion, the problem of excess and obsolete inventory, once addressed, often leads to both the inventory and dollars flying out the door. There should… Read the Article…
Supplier Relationship Management: Benefits and Challenges
by Al Bukey
Properly implemented supplier relationship management solutions can help companies overcome some of today's business challenges by allowing them to restructure their supply chains, align business processes, define and… Read the Article…
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