Best-in-class Marketers Drive Enhanced Customer Loyalty
The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.
Achieving customer loyalty with customer analytics
In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction.
Trends in Training Your Extended Enterprise: Partners and Customers
SumTotal Systems recently surveyed 10,000 directors of training from primarily US-based companies to learn how they’re pushing outside their corporate walls to their partners and customers. Over 35 percent are currently training customers and partners with learning management systems (LMSs). Find out why they’re using LMS functionality to help drive their business globally while maintaining performance standards.
10 Critical Sales Management Reports (That Salesforce.com Can't Generate and 10 Reasons to Care)
In the current economy, the only way for sales organizations to deliver the expected results is through better, more consistent decision-making. Learn how one solution enables sales organizations to realize the full potential of their customer relationship management (CRM) data—and drive their sales teams to realize their full potential. Here is a list of 10 of the most important ways that Birst provides actionable, impactful insight that other CRM providers cannot.
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
Introduction to Customer Relationship Management
The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development.