Best-in-class Marketers Drive Enhanced Customer Loyalty
The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.
Introduction to Customer Relationship Management
The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development.
The New Measures of Sales Success
A number of technology-driven changes to the status quo are just now beginning to converge and make possible entirely new ways of selling. At the same time, the habits and expectations of customers are changing as well, in ways that will require all companies to radically rethink how they market and sell their products and services. This white paper offers you a fast yet thorough look at the key factors that are determining the future of the sales function.
The Importance of Data Representation: Best Practices in Creating a Usable Report
A good report doesn’t just show the conclusions you want it to. The best report is one that contains the data you need and facilitates making vital decisions based upon that data. But what exactly constitutes a usable report? This white paper covers the key features of a usable report: accuracy, completeness, relevance, visual interest, timeliness, and clarity.
How to Adapt to Changing Consumer Behaviors
Agile commerce means engaging with your customers in a consistent and relevant way, over whatever device or touch point your customer wants to engage with you. This white paper explores what agile commerce is all about, the benefits of an agile commerce strategy, as well as the steps organizations should take to shape an agile commerce environment.
Aurnhammer Helps Big Brands to Budget for Mobile in 2014
The ever-changing technology landscape has transformed the marketing industry. Today, marketers are increasingly using mobile marketing (most commonly in the form of mobile apps) to engage their consumers. This white paper addresses some of the most asked questions regarding mobile marketing and offers some advice for a solid mobile strategy. Download this paper and know the five Dos and Don’ts for your mobile app.