Best-in-class Marketers Drive Enhanced Customer Loyalty
The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.
The Importance of Data Representation: Best Practices in Creating a Usable Report
A good report doesn’t just show the conclusions you want it to. The best report is one that contains the data you need and facilitates making vital decisions based upon that data. But what exactly constitutes a usable report? This white paper covers the key features of a usable report: accuracy, completeness, relevance, visual interest, timeliness, and clarity.
How to Adapt to Changing Consumer Behaviors
Agile commerce means engaging with your customers in a consistent and relevant way, over whatever device or touch point your customer wants to engage with you. This white paper explores what agile commerce is all about, the benefits of an agile commerce strategy, as well as the steps organizations should take to shape an agile commerce environment.
Aurnhammer Helps Big Brands to Budget for Mobile in 2014
The ever-changing technology landscape has transformed the marketing industry. Today, marketers are increasingly using mobile marketing (most commonly in the form of mobile apps) to engage their consumers. This white paper addresses some of the most asked questions regarding mobile marketing and offers some advice for a solid mobile strategy. Download this paper and know the five Dos and Don’ts for your mobile app.
The Bottom Line of CRM: Know Your Customers
CRM has become a top priority for companies seeking to gain competitive advantage. However, confusion reigns about exactly what CRM is, how to best implement it, or even what role it should play in enhancing customer interaction. Worse yet, even after investing hundreds of thousands, if not millions, of dollars in CRM systems, most companies are no closer to understanding their customers than they were before the system was put in place. See how CRM analytics can help.
HOW OEMs Can Win in Aftermarket Services
Original equipment manufacturers (OEMs) in the aerospace and defense industry are expanding beyond manufacturing to improve their profit margins through services. To survive and thrive in an increasingly complex business environment, A&D OEMs must not only streamline their operations while continuing to innovate in core areas, but they must also seize new business opportunities. This white paper explores how OEMs can leverage next-generation IT solutions to generate sustainable business growth.