Keeping Up with the Mobile Consumer
Retail Systems Research
Mobile device usage is changing how consumers engage with retailers—bringing together the physical and the virtual in ways that other cross-channel efforts have not. But even though it’s relatively inexpensive for retailers to experiment with mobile, many have been slow to develop a mobile strategy. This survey report examines the consumer mobile landscape, and lays out the challenges and opportunities for retailers.
Make Omnichannel Retail Profitable: Start with Gaining Visibility into Total Global Demand
How can you ensure that your omnichannel retailing strategy is a way to proﬁtable business? This paper discusses how omnichannel retailing is changing the requirement for effective merchandise and inventory management and identifies areas of opportunity for increasing revenue and lowering costs, through gaining visibility into total global demand. Find out how retailers can use technology to harvest, analyze, plan, and track demand better.
What Is Your ERP Solution Not Doing for Your Organization?
Enterprise resource planning (ERP) systems that are extended with integrated front-office systems are finally extending efficiencies across the entire organization instead of merely to discrete areas or departments. This continued growth and evolution of the technology is particularly beneficial to small and midsize businesses, which are under intense pressure to operate in a much leaner mode than their counterparts at larger organizations.
A Buyer's Guide to Choosing a Mobile Marketing Platform
Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).
Real-life Examples of Killer App Marketing
Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.
A Beginner's Guide to App Marketing
Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.