Keeping Up with the Mobile Consumer
Mobile device usage is changing how consumers engage with retailers—bringing together the physical and the virtual in ways that other cross-channel efforts have not. But even though it’s relatively inexpensive for retailers to experiment with mobile, many have been slow to develop a mobile strategy. This survey report examines the consumer mobile landscape, and lays out the challenges and opportunities for retailers.
App Development in a Mobile World: A CIO Handbook
As a senior stakeholder driving mobile initiatives in your organization, you may be lost in a sea of technologies and claims from vendors promising rapid delivery of applications to your employees, customers, and partners. To help explain some of the topics you will need to be aware of, and to separate the must-haves from the nice-to-haves, SAP has developed a reference guide for applying a mobile strategy in the context of application architectures, best practices, and available resources. Know how to develop, deploy, maintain your mobile apps and create an effective mobile strategy for your organization.
Enterprise Mobility for Dummies (Second Edition)
In the unwired enterprise, mobile devices connect the boardroom to the shop floor to the consumer across the supply chain. They empower people and companies that employ them. This friendly guide looks at how your enterprise can manage and leverage this technology to ensure your organization is productive and secure. Get the background and direction in mobility issues to help you make decisions about including the right technologies in your enterprise—mobile hardware, mobile apps, and the tools you need to manage it all.
Choosing the Right Deployment Model for Your Multichannel Commerce Platform
There’s no one, single, proven way for retailers to succeed at delivering a multichannel shopping experience. Each retailer’s unique business model needs to be the shaper and driving force behind the technology that will power their customer experience—not just the solutions themselves but the method and architecture of their deployment. Download this paper to find out more.
Is Your Commerce Platform Ready to Go Global?
Now that digital commerce has made it far easier to reach shoppers virtually anywhere in the world, retailers are looking hard at global markets to secure their future growth. In unfamiliar markets, retailers will need a commerce platform that provides maximum flexibility in managing product content across geographies, payments, languages, compliance, and options for rapid and lowcost deployment. The ideal platform will have been architected from the ground up to work across multiple geographies. Download this white paper to learn more about the practical and tactical considerations facing multichannel retailers.
Will Your Commerce Platform Support Ongoing Business Growth?
Optimizing growth amid ongoing change puts special demands on a retailer’s multichannel commerce platform, particularly since digital commerce remains at the cutting edge of retail. This white paper offers four critical capabilities for a commerce platform that can successfully “future-proof” your technology systems and your business, priming both for long-term growth.