How Analytics Bring Organizations Closer to Their Customers
King Fish Media
Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have.
Building the Case for BI—Part 1
As the way you consume information evolves, you need a greater say in the technology that supports you. Business intelligence (BI) can help finance leaders and others turn raw data into actionable insight without relying on IT specialists. This two-part report provides you with answers—and questions—to help you identify the best-fit solution for your business.
Achieving customer loyalty with customer analytics
In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction.
Trends in Training Your Extended Enterprise: Partners and Customers
SumTotal Systems recently surveyed 10,000 directors of training from primarily US-based companies to learn how they’re pushing outside their corporate walls to their partners and customers. Over 35 percent are currently training customers and partners with learning management systems (LMSs). Find out why they’re using LMS functionality to help drive their business globally while maintaining performance standards.
The CEO’s Guide to Succession Planning: Managing Risk & Ensuring Business Continuity
To effectively transform succession planning from a manual, paper-based process to one that is systematic and technology-enabled, CEOs must focus on laying a solid foundation supported by strong executive leadership. Read this CEO guide to get five key tips to jump-start your succession planning efforts to better manage risk and ensure business continuity and to know how a strong succession strategy can impact your company.
10 Critical Sales Management Reports (That Salesforce.com Can't Generate and 10 Reasons to Care)
In the current economy, the only way for sales organizations to deliver the expected results is through better, more consistent decision-making. Learn how one solution enables sales organizations to realize the full potential of their customer relationship management (CRM) data—and drive their sales teams to realize their full potential. Here is a list of 10 of the most important ways that Birst provides actionable, impactful insight that other CRM providers cannot.