How Analytics Bring Organizations Closer to Their Customers
King Fish Media
Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have.
2014 Trends in ERP Convergence
In 2013, we were bombarded with what industry observers were calling big trends in enterprise software: software as a service (SaaS), prevalence of mobile devices, and consumerization of IT. Enterprise resource planning (ERP) was not immune to these trends. In this report, anticipated trends are explored in ERP convergence and goals, challenges, and performance of ERP implementations are investigated.
Putting the "I" in CRM Series 1: The Impact to the Sales Team
Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
Making the Sound Choice: Avoid the Common Pitfalls When Choosing a Saas Vendor
Organizations are frequently turning to software-as-a-service (SaaS) solutions for their customer relationship management (CRM) needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. This e-book aims to help organizations make a smart CRM choice.
CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
When making a customer relationship management (CRM) decision, it’s important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
Building the Case for BI—Part 1
As the way you consume information evolves, you need a greater say in the technology that supports you. Business intelligence (BI) can help finance leaders and others turn raw data into actionable insight without relying on IT specialists. This two-part report provides you with answers—and questions—to help you identify the best-fit solution for your business.