How Analytics Bring Organizations Closer to Their Customers
Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have.
Introduction to Customer Relationship Management
The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development.
Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology.
The New Measures of Sales Success
A number of technology-driven changes to the status quo are just now beginning to converge and make possible entirely new ways of selling. At the same time, the habits and expectations of customers are changing as well, in ways that will require all companies to radically rethink how they market and sell their products and services. This white paper offers you a fast yet thorough look at the key factors that are determining the future of the sales function.
The Importance of Data Representation: Best Practices in Creating a Usable Report
A good report doesn’t just show the conclusions you want it to. The best report is one that contains the data you need and facilitates making vital decisions based upon that data. But what exactly constitutes a usable report? This white paper covers the key features of a usable report: accuracy, completeness, relevance, visual interest, timeliness, and clarity.
Incorporating Reporting into Your Software: Should You Buy or Build?
In the race to market for your application every second counts. But there’s one key component to your program that, like many software developers, you’ve put off until the end. Your application works great, but you need a report writer. This white paper addresses the key considerations you need to weigh in deciding whether you should buy a reporting tool or build your own.