Operational Business Intelligence and Performance Management: Key Differentiators
Lyndsay Wise - November 19, 2007

The key differentiators between business performance management (BPM) and operational business intelligence (OBI) are unclear. In the past few years, vendors have been moving away from traditional business intelligence (BI) to position themselves in one of two areas: either BPM or OBI. Although there are in fact differentiating factors, many vendor product offerings overlap in terms of features and functionality, making it difficult to distinguish between the two. In general, vendors in both camps market themselves in the same light. They promise a single view of organizational data; they say they deliver data almost instantaneously based on organizational need; and they provide organizations with the necessary tools to manage performance, collaborate on tasks, and set metrics to manage the process. Basically, both types of vendors profess to offer a single integrated solution...