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El posicionamiento empieza con una estrategia de mensajes by Lawson Abinanti La importancia del posicionamiento en la mercadotecnia del software business-to-business (B2B) es bastante clara. Sin embargo, pocas empresas de software B2B la practican correctamente y no logran distinguirse de sus competidores. Este vacío tiene varias causas y este artículo ayudará a clarificar una de ellas describiendo el proceso del negocio que sirve para crear estrategias efectivas y convincentes de mensajes para sus productos o sus servicios. |
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Otras noticias de TEC |
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SSA Global forma una unidad estratégica con un conocimiento práctico de ERP extendido Tercera parte: Retos y recomendaciones a los usuarios por P.J. Jakovljevic |
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SSA Global forma una unidad estratégica con un conocimiento práctico de ERP extendido Segunda parte: Impacto en el mercado por P.J. Jakovljevic |
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Enterprise
Sales & Operations Planning: The Critical Link
Can manufacturers improve service levels, grow revenue via new
products, augment their margins and boost inventory turns? Enterprise
Sales & Operations Planning (ES&OP) is a widely-recognized
process that was developed by Oliver Wight. Led by senior management,
the process evaluates revised time-phased projections of supply,
demand, and the resulting financials on a monthly basis. Join Senior
Consultant George Palmatier and learn how to align all business
functions and sustain the company’s strategy and business
plan. Attendance is limited and registrations will be first-come
serve.
WHEN: September 21, 2004
TIME: 11:00 – 12:00 AM (EDT)
Register
Today!
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Customer
Self Service Essentials
Web self-service technologies are working their way into today's
enterprises and are demonstrating that integrating self-service
into support practices has much to offer. The potential for cost
savings and increased employee efficiency make Web self-service
an attractive option to consider. Yet, as the enterprise evolves,
self-service is destined to become more of a necessity than an option.
For banks, brokerage houses and other financial institutions, Web
self-service has come to be expected by customers. Clients crave
24x7 access to account information and value the convenience of
being able to locate information on their own. As more customers
turn to the Web to conduct business, that expectation will expand
rapidly to include other industries, making Web self-service a critical
component of competitive customer service strategy.
WHEN: September 21, 2004
TIME: 11:00 AM (EDT)
Register
Today!
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The
next generation of enterprise resource planning (ERP) will transform
your business in profound ways.
The next generation of ERP discussed on this Webcast will revitalize
your way of looking at the restrictions that stand in the way of
moving your business to a higher level of global performance. Through
the most completely embedded value chain solutions, that can be
distributed to anyone at any time on any device, you'll find meaningful
new ways to substantially compress the amount of time it takes to
acquire information and use it to make decisions, initiate actions,
deploy resources, and innovate. This means squeezing every possible
amount of delay, waste and cost out of your value chain.
Find out how the next generation of Epicor
Vantage 8.0 ERP software supports this ideal.
WHEN: September 23, 2004
TIME: 11:00 AM (PST) / 2:00 PM (EDT)
Register
Today!
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Mastering
The Maintenance Process
December 5 - 8, 2004
Bonita Springs, Florida
The 19th International Maintenance Conference is an event where
maintenance and reliability professionals learn from each other
through a series of informative learning sessions, short courses,
benchmark sessions, networking opportunities and a wide selection
of full day workshops.
Please join us for IMC-2004 the 19th International Maintenance
Conference.
More
Information | Register
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Untitled Document
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During the last four
weeks,
an overwhelming amount of firms requested
Outsourcing information
from TEC!
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In response, TEC has created
an Outsourcing Evaluation Center for qualified vendors who specialize
in Software Application Development and IT Infrastructure who want
global exposure.
Also look for upcoming coverage on Business Process
Outsourcing (BPO).
Don't forget …
TEC wants to hear from you. |
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Last updated 9/17/2004 12:54:01 PM
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