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Lo que nos está diciendo CRM: no usen PLM de la misma forma
by David Smith
La gestión del ciclo de vida de los productos (PLM) no funciona, aunque debería hacerlo. Básicamente, el diseñar productos mejores e introducirlos al mercado más rápidamente impulsando el conocimiento y la experiencia de nuestra propia cadena de valor, nuestros clientes y nuestros proveedores, es una idea sensata. Sin embargo, la compra de PLM no siempre permite este impulso. El enfoque y la actitud general de la industria hacia PLM imitan los principios de la adopción de la gestión de las relaciones con los clientes (CRM), que dejó lecciones que deben ser de ayuda al momento de enfrentar las condiciones de las inversiones en PLM |
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Otras noticias de TEC |
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El cerebro de un sistema de cadena de suministro
por Ashfaque Ahmed |
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Colmar el vacío que existe entre la planificación y la ejecución
Segunda parte: La perspectiva del fabricante
por P.J. Jakovljevic |
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Five
keys for ongoing success
Midsize U.S. manufacturers now compete in a global
marketplace
Midsize manufacturers are poised for opportunities
in an improving U.S. economy, but to do so, they
must be capable of responding to competitive pressures
brought on by increased globalization. This broadcast
will delineate five keys to success that, when
applied, can be a strategic differentiator. Results
of a survey of midsize manufacturers regarding
their most important priorities and future outlook
also will be revealed.
Sponsored by Oracle
WHEN: Thursday, June 24, 2004
TIME: 11:00AM (EDT)
More
Information | Register
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The
Definitive RFID Primer: Discovering What It Is
and How It Can Help (or Hurt) Your Organization
Will RFID really deliver major benefits to manufacturers,
logistics providers, and retailers?
What is an RFID solution and will the technology
really transform the supply chain? Are the costs
too high and the integration too complex? If you’re
a project manager, IT professional, or anyone
with supply chain responsibilities, you should
join Ann Grackin of ChainLink Research for this
on-line course. Attendance is limited and registrations
will be first-come, first-serve. Register
at TEC Learning Center today.
WHEN: Tuesday, June 29, 2004
TIME: 2:00 PM (EDT)
DURATION: 1 hour
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