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CRM, éxito y las prácticas de excelencia: una llamada de atención
Primera parte: la búsqueda y el establecimiento de los parámetros del negocio para CRM
by Glen S. Petersen
La gestión de las relaciones con los clientes es un grupo sofisticado de herramientas orientadas a los clientes. Sin embargo, su tecnología ha avanzado con mayor rapidez que la estrategia de gestión utilizada para su implementación. Además, algunas definiciones y ciertos objetivos poco claros han provocado que los grados fluctuantes de éxito y fracaso surjan de la misma iniciativa. Para maximizar una inversión en CRM es necesario definir con claridad el objetivo, implementar las prácticas de excelencia holísticas y asegurarse de que los ejecutivos de la dirección comprendan lo que es CRM. |
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Otras noticias de TEC |
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La ola de cambios de nombre y propiedad de Marcam se detiene en SSA Global
Sexta parte: la competencia, el vendedor y recomendaciones a los usuarios
por P.J. Jakovljevic |
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La ola de cambios de nombre y propiedad de Marcam se detiene en SSA Global
Quinta parte: impacto de la fusión y retos
por P.J. Jakovljevic |
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Supplier
Relationship Management (SRM)
What are the interactions between sourcing and relationship management?
How and when are relationships created? What are the participant’s
correct roles and responsibilities? Relationship management is one
of the foundations of long term sourcing success and benefits realization.
Unfortunately, it is also one of the most frequently overlooked
components of an integrated sourcing program. Register at TEC Learning
Center today for this on-line LIVE course. Attendance is limited.
WHEN: October 26, 2004
TIME: 1:00 - 2:00 PM (EDT)
Register
Today
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How
Solectron achieves shop-floor excellence
Execution system maximizes quality in manufacturing operations
Sponsored by Visprise
A manufacturing execution system (MES) brings pervasive computerization
to plant floors in a systematic way. Hear why Solectron is using
an MES as the technology and delivery platform for its own quality
management strategy, leading to improved insight of shop-floor activities.
WHEN: October 27, 2004
TIME: 11:00 AM EDT
Register
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Mastering
The Maintenance Process
December 5 - 8, 2004
Bonita Springs, Florida
The 19th International Maintenance Conference is an event where
maintenance and reliability professionals learn from each other
through a series of informative learning sessions, short courses,
benchmark sessions, networking opportunities and a wide selection
of full day workshops.
Please join us for IMC-2004 the 19th International Maintenance
Conference.
More
Information | Register
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Event
1: Next Generation Billing Systems and Processes
Event
2: Optimising Interconnect Accounting and Settlement Strategies
6 - 9 December 2004
Radisson SAS Hotel, Nice
Whether you represent a fixed, mobile, convergent operator or an
ISP, the pressure is truly on to exploit the new business opportunities
created by the launch of next generation services – from IP everywhere,
to m-commerce, premium content and 3G. It is vital to develop a
flexible, scalable and customer friendly pricing, rating and billing
strategy to succeed in the marketplace for next generation products
and services – are you confident that your approach can meet the
task ahead?
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