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Resumen:
i2 Technologies completes another stellar quarter. Does success ever become boring? (...)
Extracto del documento de
b2b story:
i2 Technologies completes another stellar quarter. Does success ever become boring?
Publicado en:
2000-11-03
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Resumen:
Business-to-business (B2B) selling has proven to be more intricate than business-to-consumer (B2C) selling, as B2B involves
dealing with longer-term contracts and complex products with specific requirements that are not needed in the consumer world. (...)
Extracto del documento de
b2b story:
Business-to-business (B2B) selling has proven to be more intricate than business-to-consumer (B2C) selling, as B2B involves
dealing with longer-te...
Publicado en:
2004-11-06
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Resumen:
As the number of dot-com’s dwindles, we see some examples of highly focused exchanges and hosted applications with growth
and a path towards profitability. Logistics.com is an example of one such company. (...)
Extracto del documento de
b2b story:
As the number of dot-com’s dwindles, we see some examples of highly focused exchanges and hosted applications with growth
and a path towards profi...
Publicado en:
2001-10-25
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Resumen:
GXS, a business to business e-commerce pioneer, announced its acquisition of channel management specialist HAHT Commerce.
However, despite a good complementary fit, enlarged customer base, and improved cross-selling opportunity (especially to existing
customers in the retail sector), some challenges will (...)
Extracto del documento de
b2b story:
GXS, a business to business e-commerce pioneer, announced its acquisition of channel management specialist HAHT Commerce.
However, despite a good ...
Publicado en:
2004-03-09
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Resumen:
By being able to address the needs of all stakeholders across the board from shipper to transport provider, and with the
marketplace/private trading exchange (PTX) tool in the middle, Logistics.com can connect trading partners at various levels. (...)
Extracto del documento de
b2b story:
By being able to address the needs of all stakeholders across the board from shipper to transport provider, and with the marketplace/private
tradi...
Publicado en:
2001-10-29
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Resumen:
HAHT PIM is a strategic solution designed to meet current and evolving standards for collaborative trading. It empowers manufacturers
to manage product information and optimize product data synchronization from product launch through to sunset via the automation
of internal and external business processe (...)
Extracto del documento de
b2b story:
HAHT PIM is a strategic solution designed to meet current and evolving standards for collaborative trading. It empowers manufacturers
to manage pr...
Publicado en:
2004-03-10
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Resumen:
GXS, a business to business e-commerce pioneer, announced its acquisition of channel management specialist HAHT Commerce.
However, despite a good complementary fit, enlarged customer base, and improved cross-selling opportunity (especially to existing
customers in the retail sector), some challenges will (...)
Extracto del documento de
b2b story:
GXS, a business to business e-commerce pioneer, announced its acquisition of channel management specialist HAHT Commerce.
However, despite a good ...
Publicado en:
2004-03-09
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Resumen:
There is renewed interest to provide GXS' trading services from other surviving Internet exchange providers to leverage GXS'
huge expertise and investment in a global infrastructure to provide its trading services. In particular, GXS could cater for
integration between the exchange and the enterprise sys (...)
Extracto del documento de
b2b story:
There is renewed interest to provide GXS' trading services from other surviving Internet exchange providers to leverage
GXS' huge expertise and in...
Publicado en:
2004-03-11
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Resumen:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Extracto del documento de
b2b story:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Publicado en:
2004-03-12
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Resumen:
Epicor is working with Microsoft so that portal adopters can benefit from SharePoint's models and access to other enterprise
data. (...)
Extracto del documento de
b2b story:
Epicor is working with Microsoft so that portal adopters can benefit from SharePoint's models and access to other enterprise
data.
Publicado en:
2005-10-05
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Resumen:
Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever
to such inadequate if not harmful practices? TEC principal analyst P.J. Jakovljevic finds out and sits down with two vendor
execs to see how B2B pricing software allows companies to (...)
Extracto del documento de
b2b story:
Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever
to such inadequate if no...
Publicado en:
2012-01-16
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Resumen:
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult
business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they
make is to try to keep costs down by attempting to (...)
Extracto del documento de
b2b story:
... and sales program is becoming a must in today's difficult B2B software market. ...
a positioning statement and three support points that unfolded the story in more ...
Publicado en:
2004-03-30
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Resumen:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Extracto del documento de
b2b story:
... marketing, and your marketers can create a compelling, accurate story about your ...
of Messages that Matter, a consulting firm that helps B2B software companies ...
Publicado en:
2007-02-12
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Resumen:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Extracto del documento de
b2b story:
... If positioning is one of the most misunderstood concepts in business-to-business (B2B)
software marketing ... Use support points to unfold your story in more detail ...
Publicado en:
2004-09-18
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Resumen:
Aspen Technology recently announced its e-commerce initiative, Aspen e-Business, which is the first in a planned series of
business-to-business e-commerce applications. As part of the initiative, AspenTech will partner with business-to-business
application vendor Extricity Software, Inc. to deliver e-com (...)
Extracto del documento de
b2b story:
Aspen Technology recently announced its e-commerce initiative, Aspen e-Business, which is the first in a planned series of
business-to-business e-...
Publicado en:
1999-11-17
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Resumen:
The new Logistics.com expects to become the leading provider of information technology and e-commerce solutions for the transportation
and logistics industries. (...)
Extracto del documento de
b2b story:
The new Logistics.com expects to become the leading provider of information technology and e-commerce solutions for the transportation
and logisti...
Publicado en:
2000-08-08
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Resumen:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and
not knowing it. (...)
Extracto del documento de
b2b story:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not
knowing it.
Publicado en:
2005-08-15
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Resumen:
Electronic data interchange (EDI), extensible markup language (XML) , and any other format are merely "semantics" and input
streams for expressing data, and whether a transaction is transmitted in EDI format or XML is largely secondary to the fact
that electronic document and data exchange is growing rap (...)
Extracto del documento de
b2b story:
Electronic data interchange (EDI), extensible markup language (XML) , and any other format are merely "semantics"
and input streams for expressing...
Publicado en:
2004-03-05
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Resumen:
In partnering with Manugistics, Amazon acknowledges the impact that uncontrolled transportation costs have on its business.
Its move should embolden smaller Internet retailers to seek help in cutting costs and capturing elusive profits. (...)
Extracto del documento de
b2b story:
In partnering with Manugistics, Amazon acknowledges the impact that uncontrolled transportation costs have on its business.
Its move should embol...
Publicado en:
2000-06-15
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Resumen:
Lack of consensus about the marketing message is a common, especially when the message differs between top management and
the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer. (...)
Extracto del documento de
b2b story:
... about the marketing message is one of the most common problems I've experienced in my business to
business (B2B) software career. ... Get Your Story Straight. ...
Publicado en:
2005-06-25