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Abstract: Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
Abstract: Investing in a customer relationship management (
CRM)
system can increase sales productivity and represent an addition to, not a subtraction from, your company’s bottom line. But a return on investment (ROI) from
CRM software depends on whether you’ve identified strategies that leverage the
CRM system’s sales productivity. Find out how to formulate
CRM strategies before you choose a
CRM solution, and compare
CRM products.
PubDate: 9/18/2008 10:15:00 AM
Abstract: When it comes to customer relationship management (CRM), it’s important to understand all the benefits of an integrated CRM system before beginning your selection process. This guide is designed to help you build the business case for a CRM system, form an effective project team, ask the right questions, identify the challenges involved and much more.
Abstract: Before beginning your selection process for a customer relationship management (CRM) system, it’s important to understand all the benefits of an integrated CRM system. These 17 “rules of the road” for CRM were collected from executives, managers, employees and consultants and provide useful information when choosing a CRM system.
Abstract: Implementing customer relationship management (CRM) systems can be an expensive endeavor. That’s why you need to find a cost-effective system that’s compatible with your industry. Before purchasing a solution, you should evaluate the size of your business and your needs for industry-appropriate customization. Read this white paper for more insider tips—and the complete guide to choosing the right CRM system for you.
Abstract: A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Abstract: The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge: “I genuinely dislike computers. I refuse to use e-mail, surf the Web, use a cell phone, let alone deal with software programs.” (Dan Kennedy, co-founder of Glazer-Kennedy)
Abstract: Based in Vancouver, Washington (US), TigerStop LLC is the global leader in stop/gauge and pusher systems designed to improve the efficiency of manufacturing processes in the plastics, woodworking, and metal industries. Having experienced business-jeopardizing technical issues with the company’s initial customer relationship management (CRM) system, TigerStop went to the market in search of a viable CRM system.
Abstract: In terms of strategic partnerships, the acquirer is responsible for judging how well customer relationship management (CRM) software will function on the equipment and at the site, and with staff, customers, and third-party applications. Acceptance testing involves three basic flavors: user acceptance, operational acceptance, and contractual acceptance. While it is not the only step involved when implementing a CRM system, testing is a fundamental way of finding information and will help you judge a system’s returns and pitfalls.
Abstract: In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing to increase its customer base for all services. Find out how it ended up increasing its conversion rate by 15 percent—and shortening its sales cycle by 50 percent.
Abstract: Many frustrated executives find that despite the fortune spent on managing servers, networks, and applications, there are still complaints about the performance, usability, and availability of their customer relationship management (CRM) solutions. How do you know if your CRM system performs for each user? What does it mean when users say the system is slow? An experience management solution can give you the answers.
Abstract: Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience. However, many implementations fail to do this. Companies, however, can meet these goals by implementing a customer-centric CRM. In this system, all business processes throughout the extended enterprise are optimized around customer life cycle care, which builds stronger relationships.
Abstract: During a period of rapid growth, MSI—an IT solutions provider—found its business software applications couldn’t keep up with the amount and diversity of information pouring into the company. The lack of a centralized customer relationship management (CRM) system also caused problems with MSI’s partners. Learn how MSI found a solution that integrated its CRM and enterprise resource planning (ERP) processes and information.
Abstract: Staffco, employing nearly 20 high-level sales engineers, sought a customer relationship management (CRM) system to free itself from the manual processes of its 2- to 3-year sales cycles, with lengthy design and test processes and associated reporting needs. Maximizer CRM’s functionalities, including automated reporting and a project management system, resulted in time and costs savings for Staffco. Learn how.
Abstract: As a global leader of products designed for use in the manufacturing process, TigerStop LLC realized that in order to remain competitive, it would need to invest in a customer relationship management (CRM) system. After purchasing a CRM solution from a leading software developer, it has realized many benefits, and at the same time empowered its field sales team with a system it can access while on the road.
Abstract: Stockgroup includes accountability, integrity and open communication, within its set of core values, to achieve its objectives of being a financially strong and profitable business. That's why when it came time to replacing its CRM system to better manage accounts, schedules, sales forecasting, and marketing, Stockgroup selected Maximizer Enterprise as its CRM solution of choice - an easier to use system with a lower TCO.
Abstract: The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring data accuracy and data quality can be a big challenge if you have up to 10 million prospect records in your customer relationship management (CRM) system. How can you ensure you select the right prospects? Find out how an enterprise information management (EIM) system can help.
Abstract: Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.
Abstract: Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality needed to leverage the data supplied by products like Clarify and Siebel. Cognos considers an effective CRM system to be a 'must-have' application in today’s click and mortar economy. In addition, they have joined the Siebel Alliance as a premier partner.
Abstract: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.