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Resumen:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management. (...)
Extracto del documento de
key crm:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training a...
Publicado en:
2005-10-22
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Resumen:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Extracto del documento de
key crm:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Publicado en:
2002-12-25
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Resumen:
Amid the hoopla of strong earnings projections and a record-high stock price, Oracle Corp. is letting the release of a pair
of highly touted applications slip-prompting possible user defections and problems down the road. (...)
Extracto del documento de
key crm:
Amid the hoopla of strong earnings projections and a record-high stock price, Oracle Corp. is letting the release of a pair
of highly touted appli...
Publicado en:
1999-11-24
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Resumen:
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation. (...)
Extracto del documento de
key crm:
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analys...
Publicado en:
2004-07-23
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Resumen:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Extracto del documento de
key crm:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Publicado en:
2002-12-25
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Resumen:
CRM software analysis: Read this comprehensive analysis and summary of Consona Enterprise CRM to learn what lies ahead for
this flagship CRM product. Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is
determined to establish a CRM “kingdom” based on Consona (...)
Extracto del documento de
key crm:
CRM software analysis: Read this comprehensive analysis and summary of Consona Enterprise CRM to learn what lies ahead for
this flagship CRM produc...
Publicado en:
2010-02-05
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Resumen:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in 1987. Over the course of a decade or so, it added Supply Chain Management and Financials to its list
of application offerings. In the last few years, in the (...)
Extracto del documento de
key crm:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in ...
Publicado en:
2001-11-26
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Resumen:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Extracto del documento de
key crm:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Publicado en:
2004-10-21
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Resumen:
Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior. (...)
Extracto del documento de
key crm:
Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.
Publicado en:
2002-12-21
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Resumen:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Extracto del documento de
key crm:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Publicado en:
2005-08-16
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Resumen:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last?
For the time being, Microsoft will likely be content to hel (...)
Extracto del documento de
key crm:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating ...
Publicado en:
2003-08-28
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Resumen:
IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent of CRM
exacerbated a serious, pre-existing condition, rather than CRM creating the condition. Bottom line-gathering business requirements
for technology support should no longer be IT's pro (...)
Extracto del documento de
key crm:
IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent
of CRM exacerbated a serious, ...
Publicado en:
2003-05-01
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Resumen:
SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented-Here (NIH) approach to software development
and delivery, to a seemingly quite open approach of broad development alliances, company acquisitions, Internet portals development,
and a deep, new relationship with IBM for bot (...)
Extracto del documento de
key crm:
SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented- Here (NIH) approach to software development
and delivery, to a ...
Publicado en:
2001-09-22
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Resumen:
Providers of complex products, systems, and services should view quote-to-order (Q2O) systems as enablers that can improve
competitive advantage. At the same time, users should remember that Q2O solutions are not necessarily advantageous for all
manufacturing departments or businesses. (...)
Extracto del documento de
key crm:
Providers of complex products, systems, and services should view quote-to-order (Q2O) systems as enablers that can improve
competitive advantage. ...
Publicado en:
2007-11-26
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Resumen:
Now in 2001, the catchphrase is 'Collaborative Commerce', where we unite all of the elements of ERP, CRM, E-Procurement,
and SCM into one coherent system within and between organizations. This is the stuff system integrators dream of. (...)
Extracto del documento de
key crm:
Now in 2001, the catchphrase is 'Collaborative Commerce', where we unite all of the elements of ERP, CRM, E-Procurement,
and SCM into one coherent...
Publicado en:
2001-09-13
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Resumen:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Extracto del documento de
key crm:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Publicado en:
2008-10-13
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Resumen:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which
vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software,
functionality, and interoperability one could ever ask for. (...)
Extracto del documento de
key crm:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors
embrace open arch...
Publicado en:
2001-11-22
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Resumen:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Extracto del documento de
key crm:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Publicado en:
2004-10-22
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Resumen:
Enterprise systems, in fact, are devised to operate by codifying a set of business processes and employees have to learn
the whys, wheres, and whos of the business process (workflows) rather than hows of the software screens. (...)
Extracto del documento de
key crm:
Enterprise systems, in fact, are devised to operate by codifying a set of business processes and employees have to learn the
whys, wheres, and who...
Publicado en:
2002-07-09
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Resumen:
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise
applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult
to understand, more expensive to buy, more dif (...)
Extracto del documento de
key crm:
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise
applications, but not mu...
Publicado en:
2001-08-27