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Extracto del documento de
marketing white paper:
... Top 10 Most Ambitious White Paper Buzzwords has worked it’s way across
the blogosphere quoted in a number of marketing-oriented blogs. […]. ...
Publicado en:
2007-11-30
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Resumen:
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially
in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this:
choose the second example or risk being s (...)
Extracto del documento de
marketing white paper:
... Source: Maximizer Software. Document Type: White Paper Description:
When it comes to marketing, sales and customer service there’s no question that the second ...
Publicado en:
2010-03-11
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Resumen:
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish
about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers
is high, the concern that opt-in databases won’t deli (...)
Extracto del documento de
marketing white paper:
Netsize Mobile Marketing Survey 2009. Source: Netsize. Document Type: White Paper
Description: Can your company and brand rise to the challenge and cash in on ...
Publicado en:
2010-03-11
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Resumen:
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn
some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised
to consult a professional, who can provide you wit (...)
Extracto del documento de
marketing white paper:
... Source: bwired. Document Type: White Paper Description: Digital marketing
involves using your Web site and associated marketing tools to promote your business ...
Publicado en:
2010-03-11
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Resumen:
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for,
your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific
person or group of people are looking for and respondi (...)
Extracto del documento de
marketing white paper:
Marketing without Analytics: Is It Really Analytics? Source: Alterian. Document Type: White
Paper Description: You can have the best sales pitch in the world ...
Publicado en:
2010-03-11
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Resumen:
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help
manage the marketing process or manage marketing asset (...)
Extracto del documento de
marketing white paper:
Building the Business Case for Operational Marketing. Source: Alterian. Document Type: White
Paper Description: Over the past few years, many marketing ...
Publicado en:
2010-03-11
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Resumen:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute
to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove
their value to the organization. Learn about cust (...)
Extracto del documento de
marketing white paper:
... Source: SAP. Document Type: White Paper Description: Marketing
organizations are often the first to face spending and resource cuts—even as they face ...
Publicado en:
2010-09-01
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Resumen:
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when
marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller
victories can be achieved along the way with big pa (...)
Extracto del documento de
marketing white paper:
How to Make Marketing Integration a Whole Lot Easier. Source: Alterian. Document Type: White
Paper Description: Want to really frighten someone? ...
Publicado en:
2010-03-11
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Resumen:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Extracto del documento de
marketing white paper:
Brand Management: Leveraging the Power of Integrated Marketing. Source: SAP. Document Type: White
Paper Description: The strength of a company can be traced to ...
Publicado en:
2010-03-11
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Resumen:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Extracto del documento de
marketing white paper:
A Business Case for Managing the Marketing Content Supply Chain. Source: ClearStory. Document Type: White
Paper Description: In their efforts to accelerate time ...
Publicado en:
2010-03-11
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Resumen:
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate,
vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs.
If you’re tired of being kept in the dark about the e (...)
Extracto del documento de
marketing white paper:
... Source: Blue Tent Marketing. Document Type: White Paper
Description: Small and midsized companies may need help configuring Google Analytics installations to ...
Publicado en:
2010-03-11
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Resumen:
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance.
Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed.
Discover 10 hands-on tactics you can start using toda (...)
Extracto del documento de
marketing white paper:
... the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI
Now. Source: Engagement Systems. Document Type: White Paper Description: In ...
Publicado en:
2010-03-11
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Resumen:
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar
mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales
opportunities. But before you start cooking, find out (...)
Extracto del documento de
marketing white paper:
How to Cook Up Some Marketing Mashups for Your Web Site. Source: CrownPeak. Document Type: White
Paper Description: The prevalence of Web 2.0 demonstrates that ...
Publicado en:
2010-03-11
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Resumen:
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by
the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information
for improving the accuracy and efficiency with which o (...)
Extracto del documento de
marketing white paper:
Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value. Source: Customer Chemistry.
Document Type: White Paper Description: For those ...
Publicado en:
2010-03-11
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Resumen:
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary
to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert
to closed deals. Learn how to create a “stimulus packag (...)
Extracto del documento de
marketing white paper:
The Sales and Marketing Stimulus Package. Source: Genius. Document Type: White Paper
Description: One obstacle standing between demand generation and lead ...
Publicado en:
2010-03-11
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Extracto del documento de
marketing white paper:
... After all, as Michael Stelzner, a recognized expert in white paper
writing, says: white papers are “powerful marketing tools” (or, in a more hyperbolic ...
Publicado en:
2007-11-30
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Resumen:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Extracto del documento de
marketing white paper:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc.
Document Type: White Paper Description: With recent ...
Publicado en:
2011-10-27
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Resumen:
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to
reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars
of desktop calendar and web calendar users. Find out how (...)
Extracto del documento de
marketing white paper:
Calgoo In-Calendar Marketing. Source: Calgoo. Document Type: White Paper
Description: The increasing number of marketing messages consumed by the average person ...
Publicado en:
2010-03-11
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Resumen:
Find out in the white paper data quality: a marketing survival guide. (...)
Extracto del documento de
marketing white paper:
... And how do you deal with them if they've already taken root? Find out in the white
paper Data Quality: A Marketing Survival Guide. ...
Publicado en:
2010-03-11
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Resumen:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Extracto del documento de
marketing white paper:
E-mail Marketing vs. Spam: A 10-round Smack-down. Source: InfusionSoft. Document Type: White
Paper Description: Whether you’re a heavy e-mail marketer, or ...
Publicado en:
2010-03-11