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Extracto del documento de
marketing white papers:
... Sometimes I think marketing writers try so hard to be fashionably unique and ...
In an post entitled “White Papers - Not so Black and White“, the top 10
most ...
Publicado en:
2007-11-30
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Resumen:
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially
in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this:
choose the second example or risk being s (...)
Extracto del documento de
marketing white papers:
... strong>Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line
Results</strong>. Comments: ... Most popular white papers downloaded
by users ...
Publicado en:
2010-03-11
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Resumen:
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish
about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers
is high, the concern that opt-in databases won’t deli (...)
Extracto del documento de
marketing white papers:
... Download <strong>Netsize Mobile Marketing Survey 2009</strong>. Comments:
... Most popular white papers downloaded by users who have read the above
white paper. ...
Publicado en:
2010-03-11
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Resumen:
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn
some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised
to consult a professional, who can provide you wit (...)
Extracto del documento de
marketing white papers:
... Download <strong>Everything You Need to Know About Digital Marketing</strong>.
Comments: ... Most popular white papers downloaded by users who have read
the above ...
Publicado en:
2010-03-11
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Resumen:
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for,
your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific
person or group of people are looking for and respondi (...)
Extracto del documento de
marketing white papers:
... Download <strong>Marketing without Analytics: Is It Really Analytics?</strong>.
Comments: ... Most popular white papers downloaded by users who have read
the above ...
Publicado en:
2010-03-11
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Resumen:
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help
manage the marketing process or manage marketing asset (...)
Extracto del documento de
marketing white papers:
... Download <strong>Building the Business Case for Operational Marketing</strong>.
Comments: ... Most popular white papers downloaded by users who have read
the above ...
Publicado en:
2010-03-11
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Resumen:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute
to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove
their value to the organization. Learn about cust (...)
Extracto del documento de
marketing white papers:
... Download <strong>Powering Marketing Success</strong>. Comments: ...
Most popular white papers downloaded by users who have read the above white
paper. ...
Publicado en:
2010-09-01
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Resumen:
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when
marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller
victories can be achieved along the way with big pa (...)
Extracto del documento de
marketing white papers:
... Download <strong>How to Make Marketing Integration a Whole Lot Easier</strong>.
Comments: ... Most popular white papers downloaded by users who have read
the above ...
Publicado en:
2010-03-11
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Resumen:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Extracto del documento de
marketing white papers:
... Download <strong>Brand Management: Leveraging the Power of Integrated Marketing</
strong>. Comments: ... Most popular white papers downloaded by users
who have read ...
Publicado en:
2010-03-11
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Resumen:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Extracto del documento de
marketing white papers:
... Download <strong>A Business Case for Managing the Marketing Content Supply Chain</strong>.
Comments: ... Most popular white papers downloaded by users who have ...
Publicado en:
2010-03-11
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Resumen:
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate,
vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs.
If you’re tired of being kept in the dark about the e (...)
Extracto del documento de
marketing white papers:
... Download <strong>Leverage Google Analytics to Enhance Marketing Awareness and
Performance</strong>. Comments: ... Most popular white papers downloaded
by users who ...
Publicado en:
2010-03-11
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Resumen:
If you're researching a software selection project, you need to take full advantage of the white papers available to you.
Find out about the top 10 white paper buzzwords used today—and learn how to make solid sense of them. (...)
Extracto del documento de
marketing white papers:
If you're researching a software selection project, you need to take full advantage of the white papers available to you.
Find out about the top 1...
Publicado en:
2007-08-24
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Resumen:
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance.
Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed.
Discover 10 hands-on tactics you can start using toda (...)
Extracto del documento de
marketing white papers:
... Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue
and ROI Now</strong>. Comments: ... Most popular white papers downloaded
by ...
Publicado en:
2010-03-11
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Resumen:
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar
mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales
opportunities. But before you start cooking, find out (...)
Extracto del documento de
marketing white papers:
... Download <strong>How to Cook Up Some Marketing Mashups for Your Web Site</strong>.
Comments: ... Most popular white papers downloaded by users who have read
the ...
Publicado en:
2010-03-11
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Resumen:
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by
the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information
for improving the accuracy and efficiency with which o (...)
Extracto del documento de
marketing white papers:
... Download <strong>Boosting Marketing ROI with Predictive Analysis: Six Keys to
Unlocking the Value</strong>. Comments: ... Most popular white papers
downloaded by ...
Publicado en:
2010-03-11
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Resumen:
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary
to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert
to closed deals. Learn how to create a “stimulus packag (...)
Extracto del documento de
marketing white papers:
... Download <strong>The Sales and Marketing Stimulus Package</strong>. Comments:
... Most popular white papers downloaded by users who have read the above
white paper. ...
Publicado en:
2010-03-11
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Extracto del documento de
marketing white papers:
... How are you going to do all this? Well, white papers can help. But
only if you know how to parse the buzzwords and marketing jargon. What’sa White Paper? ...
Publicado en:
2009-10-30
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Resumen:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Extracto del documento de
marketing white papers:
... Download <strong>Welcome to the Evolution: Audience Based Marketing - Now and
Moving Forward</strong>. Comments: ... Most popular white papers
downloaded by users ...
Publicado en:
2011-10-27
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Resumen:
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to
reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars
of desktop calendar and web calendar users. Find out how (...)
Extracto del documento de
marketing white papers:
... Download <strong>Calgoo In-Calendar Marketing</strong>. Comments: ...
Most popular white papers downloaded by users who have read the above white
paper. ...
Publicado en:
2010-03-11
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Extracto del documento de
marketing white papers:
... After all, as Michael Stelzner, a recognized expert in white paper writing, says: white
papers are “powerful marketing tools” (or, in a more hyperbolic ...
Publicado en:
2007-11-30