CRM Predictive Analytics Features and Functions

• Campaign management functions and persona-specific interfaces


• Integrates between analytical models and campaign management processes


• Wizards for accessing data from virtually any data source or format


• Reusable templates and linkable campaign diagrams


• Data mining and customizable modeling tools


• Market basket analysis


• Link analysis


• Times series analysis


• Forecasting and optimization


• Customer segmentation and profiling


• Behaviour analysis


• Centralized security and access control


• Customizable filters for list creation


• On-the-fly calculation of count, sum, average and other formulaic expressions


• Shares and reuses campaigns and campaign components


• Web-based interface for requesting campaigns


• Prioritizes communications within and across campaigns


• Records contact history at any level in the data hierarchy


• Creates entity relationship diagrams with drag-and-drop interface


• Lists all values for a categorical field


• Campaign briefs for planned or active campaigns